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Teachers Resource Force
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The story behind my logo!

16/1/2015

3 Comments

 
Ever been curious about the story behind my name and logo? Today I am linking up with Art with Jenny K. to share my story! 
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First of all, I'll explain how my name, "Teachers Resource Force" came about. When I first opened my TpT Store, I wanted to keep it quite flexible and not limit it to subject or grades; I wanted to create a variety of different teaching resources.

I was happy with the "Teachers Resource" bit so I searched for something to rhyme with "resource" that sounded catchy. Once I found "force", I was immediately drawn to as it sounded kind of superhero like to me! Think: 
"Teachers Resource Force to the Rescue" and 
"May the Resource Force be With You"!

Once I had the name, I was ready to work on a logo. Unfortunately, that didn't come as easily and I went through a couple of other very bad designs first...:
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Bleugh, what was I thinking?! This logo is definitely not 'me' and was dismissed very quickly. It has never made a public appearance... until now!
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This is where it developed into the purple colour scheme that eventually stuck - this logo was OK but not eye catching enough for me.

​I find it hilarious how these are so different and there's no obvious progression between them, is there?! I wasn't sure exactly what I wanted then, but I knew I liked the purple and black theme.

My final design developed once I started making teen clip art in my store. I decided to make my logo reflect the secondary market I teach by using some of my own clip art. I selected images from the following sets:
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As I said earlier, I thought 'Teachers Resource Force' sounded quite superhero like, and so it was the teen superhero clip art above that kicked off the new logo as we know it. I liked both the brunette girls as they look the most like me - I ended up going with the pink one as she fit in a circle the best and I really liked the pink and purple together. [NB I have since removed the pink girl from that set and lowered the price, for branding reasons!]. 

The addition of the notebook came soon after, as I wanted to indicate that I create both clip art and teaching resources somewhere on the logo. The open book fit in perfectly, and with the text on top I think everything eventually tied in together well.

Finally, I put a white glow around all the images and text to make everything pop. 
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So there you have it, the story behind my logo; I'd love to know what you think, so please leave me a comment! 
Until next time, "may the resource force be with you!"



3 Comments
Jenny k. link
16/1/2015 02:38:29 pm

I love getting to see earlier versions of logo designs and ideas -- your story has such a good progression and your final logo is great !!! Thank you for sharing your story and linking up

Reply
Teachers Resource Force link
16/1/2015 02:56:09 pm

Aw thank you so much Jenny! It was fun to write about, thanks for hosting the linky!

Reply
Jenny K. link
24/9/2015 04:21:48 pm

Hi! I just wanted to be sure you saw that this post was featured on the TPT blog post about this link up :) http://blog.teacherspayteachers.com/whats-behind-that-profile-pic/

Reply



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